I found an interesting article through Yahoo News about Katie Couric, a well known news anchor. This article discussed how CBS hired a new producer to run the “CBS Evenig News”. Katie Couric was very well known for her career with the “Today Show” and left that show to be the first woman anchor on an evening news program. The article discussed how Couric’s first two weeks of the Evening news the ratings were great and now the CBS news program is in third place behind NBC and ABC. Many critics believe the reasoning behind the ratings drop is because Couric does more commentary rather than actual hard core news stories. CBS hopes that by hiring Rick Kaplan, a veteran in television, their ratings will rise with the Evening News again because viewers will know what to expect.
I really enjoyed Katie Couric on the Today Show because I think she had a really great personality, however I don’t know if the move to the Evening News was the best decision for her. I definitely think she is qualified enough, regardless of what the critics think, but personally I enjoyed her light hearted personality with the morning news. It will be interesting to see whether or not this new producer will boost the ratings.
